NATI Social split up this weekend to take on a couple music festivals. Meghan held down Cincinnati at Bunbury and I ventured to Louisville for The Forecastle Music Festival. We have gone the past couple of years and we always have a great time seeing old friends and making new ones. We’ve stayed with a good friend both years, he has a great view!
The weather in Louisville just did not agree with the outdoor venue on Sunday. Thankfully, the world of music festivals has evolved with the times. Almost every one I have attended, they have a dedicated app & social media team constantly updating their fans. This was absolutely crucial at Forecastle. A storm was a brewing on Sunday around 7:30 PM, 40 mph winds and a heavy downpour erupted on the waterfront.
My first instinct was to check Twitter, and sure enough all of my questions were answered within minutes and whoever ran the Twitter account of Forecastle did a TREMENDOUS job. He or she was responding to followers and made updates within a timely fashion.
About forty minutes later, the storm passed over, and I got an alert from my Twitter with the updated schedule. Stage equipment and storms don’t get along very well so we knew there would be a delay, but I felt connected and at ease with information at my fingertips.
While waiting for The Avett Brothers, a friend and I were talking about the importance of social media within the music industry. It’s how artists connect with their fans, it’s how tours are announced, and how everything is promoted. Music festivals have become a summer staple for many people I know. You have the ever-popular Bonaroo & Coachella, but there have also been many smaller festivals popping up all over the country. We love to attend The Hangout Music Festival in Gulf Shores, as well as Electric Forest in Rothbury, MI. I feel festivals and social media benefit from each other but also have a commonality, connecting people. By a simple # on Twitter, you are sharing a common interest with someone and we all know music is the world’s universal language.
Peace, love and music (let’s throw in #’s too) from NATI Social! For more information on Forecastle, please check out their Facebook page.